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Go global. How to enter new markets using an outbound sales approach?

Every day we are faced with partners who want to go global and are tired of selling locally. We decided to prepare a guide to the fastest way to go global.

All starts from the planning, here are the main elements before you start lead-generation and outreach campaigns:

1) Make clear research of your existing clients and desired next clients. You need to know their LinkedIn industry (Logistic, Banking, Software development, Hospitality, etc), next company size (1-10, 10-50, 50-200, 200-500, 500-1000, 1000-5000, 5000-10000, 10000+ employees), titles (Founder, CEO, Managing director, Head of sales, Head of HR, VP of business development, CTO, etc).

2) Check the real market capacity to understand the amount of potential clients via companies or via titles. That can give you a clear understanding to define the priorities based on the figures.

3) Prepare the value-based content to have ready email and LinkedIn templates based on your vision, target group etc. So you can use email campaigns and LinkedIn outreach campaigns to maximize efforts and efficiency.

4) Prepare a new domain and register Google Workspace account to make sure that all tech settings are working properly. Discover the best software for email and LinkedIn outreach campaigns.

5) Prepare reports to keep everything in one place and improve your next waves of campaigns.

6) Repeat, 24/7/365 and optimize sales strategy based on feedback.

Hope that helps and wishing you new wins.

P.S. If you're looking to build and manage outbound sales for your business, we'd love to share our expertise and guide you through the process. Book your individual sales session with us here.

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